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Sony
Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony’s roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita. Ibuka and Morita were global thinkers. They realised the need for a global brand which crossed cultural and language borders in order to expand the business in the US and later Europe. TTK was already being used by another company so a new name, Sony, was conceived. The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy - a term used by the Americans in the 1950's to denote a bright youngster.
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